Email Marketing 2005…do’s & Don’ts

Email Marketing 2005…Do’s & Don’ts1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.2.

Always provide an unsubscribe link3. Alawys sign each email with your name, address, company (if any), telephone # and email address. This will ensure you're never accused of spam or at least you will be found innocent.4.

Keep the email short, with each paragraph 5-10 lines at most. People are in a hrury and they scan most email so make sure your email has the most important point in the first sentence of each paragraph.5. Create a compelling or interesting subject line.

You want your eamil opened at the least. Good headlines aren't hype of over-stated, simply what the benefit the reader will get for opening and reading your email.6. Format every email to 60-65 lines.

This ensures your email won't look like:when you send an emailmake sure its properly formatted with 60-65 charactersper linewith a 'hard return' so itlooks even and professional.I use a great program called Ezine Fire that has a file and format that will scan your email for possible words that will trigegr filters and insert a space, apostrophe...Etc in text or html.You can sign up for free at:http://www.Ezinefire.Com/Home/redirect.Php?

Master=13647. I like to use P.S. in many of my eamil ads. Peolpe tend to scan and read the P.S. if nothing else :o)8. Try to add your persnoality to the email text. People want to associate with those that seem real and sincere.
Don't come across as another salesman trying to sell them something.Create good quality content and use a resource box that has your name, email address and a blurb about a product your pitching.Dan Farrell is the publisher of Effective Email Marketing...Do's & Don'ts.

You can get a free copy with a free Mail It Safe Trial.For a limited time, Dan is offering a free trial of Mail It Safe!